Eigenmann & Veronelli is introducing Ashland BiotHAIRapy™ to the Italian market, a portfolio of biofunctional ingredients specifically developed to support the formulation of innovative hair care and scalp care products.
Leveraging its technical expertise and long-standing experience in the distribution of specialty ingredients for the cosmetics industry, Eigenmann & Veronelli supports formulators with advanced solutions designed to address some of the most relevant trends in the hair care market, including hair density, natural hair color preservation, hair strength, scalp health, hair growth and protection against environmental stress.
Built on a science-driven approach, the BiotHAIRapy™ platform focuses on the hair follicle and the biological mechanisms that influence hair appearance and vitality over time. By targeting specific pathways involved in hair growth, pigmentation and scalp wellness, Ashland active ingredients provide formulators with new opportunities to develop high-performance leave-on and rinse-off hair treatments supported by in vitro, ex vivo and in vivo data.
Hair ageing is a multifactorial process involving the hair follicle, scalp environment and hair fiber structure. As consumers increasingly seek targeted and evidence-based solutions, cosmetic brands are looking beyond surface-level benefits toward ingredients capable of supporting the biological factors associated with long-term hair appearance and condition.
Developed with this objective in mind, BiotHAIRapy™ combines naturally inspired biofunctional ingredients with advanced scientific research to support the development of next-generation solutions for hair density, hair strength, hair pigmentation, scalp protection and overall hair vitality.
The portfolio includes five biofunctional ingredients.
CAPAUXEIN™ G2: SUPPORTS HAIR DENSITY AND FULLNESS
Capauxein™ G2 is a biofunctional complex based on hydrolyzed corn proteins, adenosine, magnesium ascorbyl phosphate and carnitine, inspired by Ashland’s Hair Fullness System™ concept.
Capauxein™ has been developed to support key biomarkers associated with the anagen phase of the hair cycle, helping to improve the appearance of hair density, hair fullness and overall scalp condition.
Ex vivo studies demonstrated significant increases in biomarkers associated with follicular activity and cellular communication. In an 86-day clinical study involving volunteers experiencing hair thinning, Capauxein™ delivered visible improvements in hair density, fuller-looking hair and provided a higher Anagen/Telogen ratio. Additional benefits included improved scalp hydration and reduced scalp oiliness.
Capauxein™ G2 is particularly well suited for hair thinning treatments, scalp serums, volumizing products and leave-on formulations designed to enhance hair fullness.
Recommended use level: 1%.
CHROMAFEND™: HELPS PRESERVE HAIR’S ORIGINAL COLOUR
The appearance of grey hair is one of the most visible signs of hair ageing. Derived from hydrolyzed extract, Chromafend™ was developed to support the biological pathways involved in melanin production and distribution within the hair follicle.
Acting on the Hair Melanin System™, Chromafend™ promotes key pigmentation-markers associated with the maintenance of natural hair color. Studies demonstrated increased melanin levels in the hair cortex together with enhanced biological mechanisms involved in pigmentation.
Clinical evaluations showed visible hair darkening, a reduction in L* values and an increased proportion of darker hair as measured by TrichoScan analysis. These benefits remained evident for up to 120 days.
Chromafend™ is ideally suited for anti-grey hair products, color maintenance treatments and formulations designed for mature hair care.
Recommended use level: 1%.
DYNAGEN™: PROMOTES STRONGER AND HEALTHIER-LOOKING HAIR
Dynagen™ is a yeast-derived biofunctional ingredient designed to support the Hair Keratin System™, targeting structural proteins involved in hair strength and follicle integrity.
Ex vivo studies showed increased expression of keratins, trichohyalin and collagen markers associated with stronger and healthier-looking hair. Consumer studies also reported noticeable improvements in perceived hair strength, reduced breakage and lower hair fall during washing and brushing.
Thanks to its performance profile, Dynagen™ is ideal for strengthening hair treatments, conditioners, scalp care products and formulations dedicated to damaged or fragile hair.
Recommended use level: 1%.
PROCATALINE™ G2: FACILITATES HAIR DETOXIFICATION AND SCALP PURIFICATION
Daily exposure to pollution and oxidative stress negatively impact both scalp health and hair appearance. Procataline™ G2, derived from pea and chia extracts, was developed to support the Hair Detox System™ concept and help protect the scalp from environmental aggressors.
Procataline™ G2 contributes to antioxidant defence mechanisms, provides metal chelating properties and helps reduce the effects of pollution-related oxidative stress. Studies highlighted improvements in scalp hydration, barrier function and overall scalp condition, together with a visible reduction in redness and flaking.
Procataline™ G2 is particularly well suited for scalp care, anti-pollution hair care, detoxifying scalp treatments and products designed to maintain a healthy scalp environment.
Recommended use level: 1%.
PROTECTAGEN™: CONTRIBUTES TO MITIGATING STRESS AND PRESERVING HAIR GROWTH CAPITAL
Protectagen™ is a hydrolyzed rice extract inspired by the Hair Stemness System™. Developed to help maintain the vitality and regenerative potential of the hair follicle, it supports biomarkers associated with follicular stem cell preservation.
Research demonstrated increased expression of markers associated with follicle longevity and protection against external stress factors, including UV exposure. Protectagen™ also showed benefits in maintaining conditions conducive to healthy hair growth.
Protectagen™ provides formulations with an innovative approach to hair ageing prevention, scalp protection and long-term hair vitality support.
Applications include scalp serums, leave-on treatments and multifunctional formulations targeting healthy hair growth and scalp wellness.
Recommended use level: 0.5-1%.
Contact Eigenmann & Veronelli Hair Care team to discover how BiotHAIRapy™ can bring added value to your next hair care innovation: click here.
